近日，英国品牌评估机构“品牌金融”(Brand Finance)在其网站上发布了《全球最有价值零售品牌100强》(Retail 100 2021，以下简称《百强名单》)。上海市品牌授权经营企业协会（PLSC）将通过《全球零售发展现况》、《电商发展表现惊人》、《我国零售企业价值迅速崛起》、《2021年零售新格局》这四篇文章的发表，为读者解读2021年全球零售的最新动态。

For the first time the Brand Finance Retail ranking has been expanded to include 100 brands to give a fuller picture of the diverse sector. Unsurprisingly, various types of retailers have been impacted by the pandemic differently, with e-commerce brands faring the best, recording an average brand value growth of 38% and department stores suffering the worst, losing 11% of brand value on average.Amazon continues to dominate sector as world’s most valuable and strongest retail brand. Walmart has retained its spot in second. Alibaba Group subsidiaries, Taobao, up 44% to US$53.3 billion。

brandfinance.com信息显示，2021品牌金融零售排行榜首次扩大至100个品牌，以便更加全面地展示全球多元化行业。与市场预估相同，全球不同类型的零售商受到此次疫情的影响各不相同，其中电商品牌表现得最好，其平均品牌价值增长了38%；百货商店则表现最差，平均品牌价值损失了11%。亚马逊作为世界上最有价值和最强的零售品牌，继续占据了全球的主导地位，沃尔玛则紧随其后；阿里巴巴旗下子公司淘宝(Taobao)销售额分别增长了44%，达到533亿美元，排名第三。